In Segmenting Business Markets Based on Behavior,the Two Most Common

question 92

True/False

In segmenting business markets based on behavior,the two most common variables used are dollar value of revenue generated and size of advertising and sponsorship budget.

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Definitions:

Bona Fide Occupational Qualification

A legitimate requirement for a particular job that allows for discrimination that is otherwise illegal when it is reasonably necessary to the normal operation of that particular business or enterprise.

Pregnancy-Based Discrimination

Unfair treatment or discrimination in the workplace based on pregnancy, childbirth, or related medical conditions, which is illegal under various laws.

Family and Medical Leave Act

A United States federal legislation that allows workers to take unpaid leave with job security for specific family and medical purposes.

Leave Availability

The provision and policies regarding time off from work that employees are entitled to for various reasons.