Social Networking Sites Are an Attractive Medium for Sports Properties

question 29

True/False

Social networking sites are an attractive medium for sports properties because of their ability to reach teens and young adults.

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Definitions:

Social Desirability

The tendency to answer questions or behave in a manner that is viewed favorably by others, often leading to distortion in self-report measures.

Triangulation

The use of more than one method or source to validate the findings and enhance the credibility of research or data.

Assessment Methods

Techniques and tools used to evaluate, measure, and document the knowledge, skills, attitudes, and beliefs of an individual or group.

Normal Distribution

A statistical distribution where most observations cluster around the central peak and the probabilities for values further away from the mean taper off equally in both directions.