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If the best way to reach Cody and other customers like him is with word-of-mouth,the best media vehicle likely is
Lawrence Kohlberg
A psychologist best known for his theory of stages of moral development.
Stages
Distinct phases or steps in a process or development, often used to describe progressive milestones in personal growth, project management, or disease progression.
Organizational Culture
A compilation of joint attitudes, objectives, practices, and values that embodies an institution or organization.
Ethical Behavior
Acting in ways consistent with societal standards of right and wrong.
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