Examlex
Before Web 2.0,this sort of elaborate marketing campaign would not have been possible because of proliferation of the Internet and popularity of viral campaigns.
Advantages
Favorable factors or benefits that give a product, service, or business a competitive edge over others in the market.
Disadvantages
These are the negative aspects or shortcomings associated with a particular decision, strategy, or product.
Internal Marketing
The practice of using an organization's internal communication to effectively engage and motivate employees to serve customers better.
Marketing Implementation
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives.
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