Mary Kay Recognizes Geographic and Ethnic Segmentation

question 7

Multiple Choice

Mary Kay recognizes geographic and ethnic segmentation.It also sees most women as having similar preferences.These would probably lead to what strategy?

• A) Continue to create product lines specifically for each target market.
• B) Produce makeup and the like in the most uniform way possible because women tend not to recognize cultural differences when it comes to beauty care projects.
• C) Treating customers in different countries as reference groups.
• D) Pursue a geodemographic segments to target women in even smaller, more diverse markets.
• E) Produce products with the same formulations yet intensify marketing to individual cultures and the like.

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Definitions:

Substantially Affects

A legal standard used to determine the significance of an action's impact on matters such as commerce, employment, or health, assessing whether it has a considerable or noteworthy influence.

Conform to the Contract

The requirement that the goods or services delivered must meet the specifications outlined in the contractual agreement.

Accept Goods

The act of a buyer acknowledging that the products received meet the terms of the contract.

Commercial Unit

A Commercial Unit refers to a standard of goods that has been treated as a whole for purposes of sale or lease under the Uniform Commercial Code.