The Hallmark Company Was Inspired by the Popularity of Jan

question 89

Multiple Choice

The Hallmark Company was inspired by the popularity of Jan Karon's best-selling novels about Mitford,a fictional town in the mountains of North Carolina,to develop a new line of products for Hallmark Gold Crown Stores nationwide.Hallmark created hundreds of Mitford-inspired products that authentically bring "the little town with the big heart" into tangible reality.The products include greeting cards,partyware and gift wrap,mugs,and puzzles for Hallmark's existing customers.Hallmark used a _____ strategy.

• A) market development
• B) market penetration
• C) product penetration
• D) product development
• E) diversification

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Definitions:

Ganglion Cells

Type of neurons found in the retina that receive visual information from photoreceptors via intermediate bipolar cells and transmit it to the brain.

Optic Nerve

An optic nerve that carries sight data from the retina directly to the brain.

Blind Spot

A region in the visual field that lacks light-detecting photoreceptor cells, resulting in an area with no vision.

Light-sensitive

Having a sensitivity to light, often used to describe cells, materials, or devices that respond or react to light, such as photoreceptor cells in the eye or photographic film.