By Removing Itself from GDS-Type Retailers,American Airlines Will Maximize Its

question 9

Multiple Choice

By removing itself from GDS-type retailers,American Airlines will maximize its ability for all of the following except __________.

• A) to increase ticket revenue
• B) to decrease marginal cost
• C) two-part pricing
• D) comparison shopping
• E) bundling with hotels, rental car agencies, and the like

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Definitions:

Quick Ratio

A liquidity metric that measures a company's ability to meet its short-term obligations with its most liquid assets.

Debt-Equity Ratio

The ratio showing the blend of debt and equity financing in a company’s strategy for asset accumulation.

Common-Base Year Value

A financial analysis technique in which all figures are expressed in relation to a certain base year, allowing for comparison over time by setting a common reference point.

Accounts Receivable

Receivable sums by a business from its patrons for items or services delivered without formal settlement.