The Nestlé Managers Who Oversee the Content and Interaction That

question 10

Multiple Choice

The Nestlé managers who oversee the content and interaction that takes place on its Facebook,Twitter,and the like should now perform routine __________ to ensure that social media no longer poses an external threat.

• A) marketing analysis
• B) removal of controversial postings
• C) environmental scanning
• D) performance reviews of its monitors
• E) surveys of users

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Definitions:

Limit Competition

Strategies or practices aimed at reducing the level of competition within a market or industry.

Exercise Control

The ability to regulate or direct the operations and outcomes within a particular domain or activity.

Oligopoly

An oligopoly is a market structure characterized by a small number of firms whose decisions about production and pricing significantly affect competition.

Market Price

The current price at which an asset or service can be bought or sold, determined by supply and demand dynamics in a competitive market.