How Could Nestlé Have Better Anticipated Its Mistake with Social

question 9

Multiple Choice

How could Nestlé have better anticipated its mistake with social media in triggering a more widespread boycott?

• A) By not responding to boycott proponents on Facebook and the like.
• B) By better training its Facebook monitor.
• C) Users of social media tend to be opinionated and so a proper response can be anticipated.
• D) By censoring its social media presence.
• E) all of the above

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Definitions:

Self-actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Transcendence

The experience of surpassing normal physical or mental limitations.

Self-belief

Confidence in one's own abilities or worth.

Preparation/Determination

The phase or mindset of being ready and determined to undertake tasks or achieve objectives.