For Most American Consumers,the Brand Name Benetton Brings to Mind

question 167

Multiple Choice

For most American consumers,the brand name Benetton brings to mind a retail-clothing store that carries many products that bear the Benetton brand.But Edizone Holding,which also owns a chain of restaurants,several toll roads in Italy,and a telecommunications company,holds the Benetton Group.The list of the company's holdings indicates that the company's managers believe in growth through:

• A) market penetration
• B) diversification
• C) product development
• D) market development
• E) market integration

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Definitions:

Classical Economists

Economists from the 18th and 19th centuries who believed in free markets, limited government intervention, and self-regulating economies.

Market Forces

The economic factors affecting the price, demand, and availability of goods and services in a market economy, primarily supply and demand.

Full Employment

A situation in which all available labor resources are being used in the most economically efficient way, typically characterized by the absence of cyclical unemployment.

Keynes

Refers to the economic theories and policies advocated by John Maynard Keynes, which emphasize government intervention to manage economic cycles and stimulate economy-wide demand.