Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 84

Multiple Choice

Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry. It produces cabinetry, furniture, lighting, and plumbing fixtures for the upper-end homeowner and builder. One of the divisions of Masco is the Delta Faucet Company, which is the leader in the faucet industry. Delta Faucet was founded in 1955. Over the decades, it has developed a legacy based on well-crafted, high-quality products. Since the 1970s, Delta has focused its energies on building loyalty with the builder marketplace. Research in 2002 showed that while builders respect the Delta faucet for its quality, durability, and dependability, household consumers were not enamored with Delta products. Due to the number of new magazines and television programs devoted to home style, homeowners wanted faucets that were chic and stylish. This was not the image of the Delta Faucet. To change its image, Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners. It adopted a new slogan, "Beautifully Engineered."
-Refer to Delta Faucet Company.While new home construction is not growing as rapidly as it once did,the number of homeowners who are remodeling bathrooms and kitchens is growing.According to the portfolio matrix,Masco would consider Delta a(n) :

• A) question mark
• B) exclamation point
• C) star
• D) cash cow
• E) problem child

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Definitions:

Contingent Reflex

A reflex action that depends on specific conditions or stimuli to occur.

Stimulus Generalization

The process by which a conditioned response is triggered by stimuli similar to the original conditioned stimulus.

Behavior Modification

A therapy approach aimed at changing undesirable behaviors through reinforcement or punishment.

Stimulus Discrimination

The ability to distinguish between different stimuli, responding only to the specific stimulus conditioned.