Which of the Following Statements About Generation Y Is True

question 90

Multiple Choice

Which of the following statements about Generation Y is true?

• A) Its members were born between 1965 and 1978.
• B) Members are tech-savvy and expect brands to be on social media.
• C) The members of Generation Y are pressed for time and spend more on personal services than any other age group.
• D) Members of Generation Y are the first generation of latchkey kids.
• E) All of these statements are true.

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Definitions:

Market Share

The percentage of total sales or revenue that a company or product commands in a particular market or industry.

Product Life Cycle

The stages a product goes through from development and introduction to the market, to growth, maturity, and eventually decline.

Broaden Distribution

The expansion of a product's availability across a wider range of outlets or geographical areas to increase market reach and customer access.

Skimming Pricing

A pricing strategy where a high price is set for a new product to maximize profits from customers willing to pay more before reducing the price over time.