Which of the Following Statements Best Describes the Typical Target

question 108

Multiple Choice

Which of the following statements best describes the typical target market?

• A) A target market will remain stable over time,including the same group of consumers.
• B) Target markets change over time as consumers drop in or out of the market,and as tastes change.
• C) Target markets are not strongly affected by changes in the external environment.
• D) Target markets only change when the features and benefits of the product offering change.
• E) Target markets cannot be specifically defined according to age,income,or location because these factors are continually changing

---

Definitions:

T Statistic

The t statistic is a value used in statistical analysis to determine the significance of the difference between two sample means, relative to the sample variability.

Preliminary Analysis

An initial examination of data to check for possible errors, understand basic trends and assumptions, and determine the most appropriate statistical tests.

Approximately Normal

Describes a data distribution that closely follows a normal distribution, even though it may not be perfectly normal.

Outliers

Observations that lie an abnormal distance from other values in a random sample from a population.