Once Marketing Managers Have Determined a Global Product and Promotion

question 112

Multiple Choice

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

• A) the rate of capital accumulation exceeds the rate of population growth.
• B) of exchange rate caps.
• C) of price discrimination.
• D) there is a lack of mass purchasing power.
• E) advertising time on television is available for sale in all developed countries.

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Definitions:

Mutual Awareness

The recognition and understanding individuals have of each other's presence, feelings, thoughts, and intentions in a social context.

Core Capitalist Countries

Nations that dominate global economic systems, characterized by high levels of industrialization, technological advancement, and significant influence on global trade and markets.

Peripheral Countries

Are former colonies that are poor and are major sources of raw materials and cheap labor.

Semiperipheral Countries

Such as South Korea, Taiwan, and Israel, consist of former colonies that are making considerable headway in their attempts to industrialize.