You Are the Brand Manager for a New Line of Allergy

question 60

Multiple Choice

You are the brand manager for a new line of allergy relief drugs.Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?

• A) Create ads that show the typical consumer performing a healthy lifestyle activity.
• B) Develop a promotional campaign that tells customers they "deserve to use" these products.
• C) Drop the price of your new products to the point where customers will realize they are getting a bargain.
• D) Develop a promotional campaign that emphasizes safety and security needs being fulfilled by these health-care products.
• E) Use a series of ads showing different health-care associations and societies endorsing the use of these health-care products.

---

Definitions:

Daily Pattern

A regular or habitual sequence of activities or behaviors observed on a day-to-day basis.

Major Projects

Significant tasks or programs, often requiring considerable resources and time, aimed at achieving a specific large-scale goal.

Sugary Snack

A type of food that is high in sugar content, often consumed for instant energy or pleasure but with limited nutritional value.

Healthy Snack

A small portion of food that is both nutritious and beneficial to health, often consumed between meals.