Kit Kat The Popular Kit Kat Chocolate Bar Was Created by Rowntree's

question 118

Multiple Choice

Kit Kat
The popular Kit Kat chocolate bar was created by Rowntree's, a confectionary company in the United Kingdom, in 1935. By the 1940s, Rowntree's was exporting Kit Kats to Australia, New Zealand, South Africa, and Canada. The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand, and established agreements to distribute the brand in the USA and Japan, through the Hershey and Fujiya companies respectively. In June 1988, Nestlé acquired Kit Kat through the purchase of Rowntree's, giving Nestlé global control over the brand-except in North America, where it is made under license by the Hershey Company. Variants in the traditional chocolate bar began to appear in the mid-1990s and have continued to develop ever since. Kit Kat Japan, in particular, has many unique flavors such as mango-flavored, cucumber, and wasabi Kit Kats. Today, Nestlé produces Kit Kat bars in 21 countries and has expanded its marketplace in Japan, Russia, Turkey, and South America, in addition to markets throughout Europe.
-Refer to Kit Kat.Variants to the traditional chocolate Kit Kats are sold in various markets around the world.In Japan,for example,you can purchase a cheese or lemon-vinegar Kit Kat.Which strategy is Nestlé using?

• A) Dumping
• B) Product adaptation
• C) Promotion adaptation
• D) Countertrading
• E) Distribution

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Definitions:

Order Fulfillment Department

A sector in a company tasked with handling and distributing orders to clients.

Time-Driven Activity-Based Costing

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Capacity Analysis

Capacity analysis involves evaluating the production capabilities and limitations of a manufacturing facility to meet demand.

Tech Support Department

A function within a company tasked with providing assistance and technical support to users or customers, typically regarding software, hardware, or other electronic or mechanical products.