A Few Years Ago,Toro Introduced a Small,lightweight Snowblower Called the Snow

question 29

Multiple Choice

A few years ago,Toro introduced a small,lightweight snowblower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal.This is how _____ can influence the consumer decision-making process.

• A) selective distortion
• B) incorrect problem recognition
• C) lifestyle dissonance
• D) Americanization
• E) selective exposure

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