To Be Useful,a Segmentation Scheme Must Produce Segments That Meet

question 120

Multiple Choice

To be useful,a segmentation scheme must produce segments that meet four basic criteria.The criteria are:

• A) segmentability, targetability, reliability and validity, and homogeneity
• B) tangibility, inseparability, nonperishability, and uniqueness
• C) substantiality, identifiability and measurability, accessibility, and responsiveness
• D) reliability, flexibility, tangibility, and unbiased
• E) complexity, compatability, relative advantage, trialability, and observability

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Definitions:

Brown V. Board

The 1954 Supreme Court case, Brown v. Board of Education, that declared state laws establishing separate public schools for black and white students unconstitutional.

Federal System

A form of government in which power is divided between a central authority and constituent political units, such as states or provinces, allowing each to maintain certain powers independently.

Declining Significance

A concept that suggests the decreasing impact or importance of a particular factor or phenomenon over time.

Civil Rights Leaders

Individuals who lead movements and efforts to end discrimination and ensure equal rights under the law for all people, particularly minorities.