Evenflo Makes Baby Gates to Keep Toddlers Away from Stairs

question 64

Multiple Choice

Evenflo makes baby gates to keep toddlers away from stairs.What demographic segmentation variable will Evenflo use to identify its target market?

• A) Gender
• B) Benefit
• C) Usage rate
• D) Family life cycle
• E) Ethnic

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Definitions:

Traditional Product Costing

A costing method that assigns manufacturing overhead costs to products based on volume-related measures such as direct labor hours or machine hours.

Non-manufacturing Costs

Expenses that are not directly involved in the production of goods, including selling, general, and administrative expenses.

ABC Model

The Activity-Based Costing model, which allocates overhead costs to specific activities related to the production of goods or services for more accurate costing.

Resource Drivers

Factors or activities that significantly influence the consumption of resources in a process or operation.