ThinkGeek Is an Online Retailer That Caters to Computer Enthusiasts

question 192

Multiple Choice

ThinkGeek is an online retailer that caters to computer enthusiasts and other "geeky" social groups.Their merchandise includes clothing,electronic and scientific gadgets,unusual computer peripherals,office toys,pet toys,child toys,and caffeinated drinks and candy.ThinkGeek runs a points-for-reward system called Geek Points,under which customers can earn rewards for buying more products.This is an example of segmentation by:

• A) demographic.
• B) benefit.
• C) aggregate.
• D) economics.
• E) usage rate.

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Definitions:

Intense Fear

A strong, often overwhelming emotion caused by anticipation or awareness of danger and threat, leading to extreme anxiety or discomfort.

Purging Behaviors

Actions such as self-induced vomiting, excessive exercise, or misuse of laxatives, undertaken in order to eliminate consumed food and prevent weight gain, often associated with eating disorders.

DSM-IV

The Diagnostic and Statistical Manual of Mental Disorders, 4th Edition, a manual published by the American Psychiatric Association detailing diagnostic criteria for mental disorders.

Anorexia Nervosa

An eating disorder characterized by an abnormally low body weight, fear of gaining weight, and a distorted perception of weight or shape.