The James Hardie Siding Company Sells Concrete Siding

question 200

Multiple Choice

The James Hardie Siding Company sells concrete siding.It was having little luck targeting contractors because concrete siding is difficult to install and shows every flaw if a house is incorrectly framed.So Hardie decided to target homeowners who wanted the security of knowing their siding was guaranteed not to rot or crack for 50 years.In terms of psychographic segmentation,the siding company used the _____ variable.

• A) lifestyles
• B) motives
• C) benefits
• D) demographic
• E) personality

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Definitions:

Input Data

Information or signals received by a system or device from external sources, used as parameters or conditions for processing and operations.

Ladder Program

A graphical programming language used in programmable logic controllers (PLCs), resembling the schematic diagrams of relay logic.

Output Module

A component in control systems that processes signals from the controller to operate actuators or other output devices.