Market Segmentation

question 183

Multiple Choice

Market segmentation:

• A) is a scientific technique for selecting ways to attract specific population samples
• B) is rarely done by consumer products companies
• C) only needs to be done once for each product
• D) should be redone periodically
• E) should be done every time a product enters a new stage of its life cycle

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Definitions:

Mesa

A landform characterized by a flat-topped mountain or hill, typically with steep sides, found in arid and semi-arid regions.

Shield

A large, relatively flat expanse of ancient, Precambrian igneous and metamorphic rocks that form the stable continental core.

Well-developed Soils

Soils that have undergone extensive formation processes, exhibiting strong structural characteristics and distinct horizons or layers.

Unweathered Lava

Refers to lava that has been recently erupted and has not been altered by weathering processes.