Turkey Hunting Equipment Around the Beginning of Fall Each Year,about 2.7 Million Turkey

question 168

Multiple Choice

Turkey Hunting Equipment
Around the beginning of fall each year,about 2.7 million turkey hunters all over the United States start looking at catalogs for the perfect item to guarantee that this year they will kill a wild turkey,the most elusive game bird on the North American continent.The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks,turkey license plate holders,vests with huge pockets for toting dead birds,and hunting videos to turkey decoys,turkey earrings,and turkey callers.Neil Cost is considered the best manufacturer of turkey callers in the world.It is his only product,and each is highly prized by turkey hunters.It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers.
-Refer to Turkey Hunting Equipment.What kind of strategy does Cost use to select his target market?

• A) Concentrated targeting
• B) Multisegment
• C) Mass marketing
• D) Undifferentiated
• E) Repositioned

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Definitions:

Service Sector

The segment of the economy that provides intangible goods and services, including healthcare, education, entertainment, and financial services, among others.

Rapid Growth

A phase in which an entity (such as an economy, company, or biological organism) experiences a significantly faster than usual increase in size or numbers.

Wealthy Owning Class

A segment of society composed of individuals and families that possess a significant portion of the wealth, often exercising considerable economic and political influence.

Poor Working Class

Individuals and families who perform manual labor or low-skill jobs and live with minimal financial security.