Marketers Use Demographic Information to Segment Markets Because It Is

question 147

Essay

Marketers use demographic information to segment markets because it is widely available and often related to consumers' purchasing and consumption behavior.List five common bases used by marketers for demographic segmentation.For each base listed,give an example of a product specifically targeted to the needs and wants of the segment identified within the base.

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Definitions:

Sales Increased

An upward trend in the quantity or volume of goods or services sold by a business within a particular time frame.

CPI Increased

A rise in the Consumer Price Index, indicating a general increase in the prices of consumer goods and services.

4%

An interest rate or percentage representing a part of a whole, especially in the context of financial rates.

C$ Per US$

The exchange rate determining how much Canadian dollars (C$) you can exchange for one US dollar (US$).