The Category Development Index (CDI)is

question 33

Multiple Choice

The category development index (CDI) is

• A) published annually by the Federal Trade Commission.
• B) another way to express the advertising response curve.
• C) an indication of the sales potential of a particular brand in a specific target market.
• D) based on sales of the entire product category-not a specific brand-in a specific target market.
• E) an indication of the economic forecast for a specific product category.

---

Definitions:

Promisor

The person or party who makes a promise or agrees to perform an action or fulfill an obligation under a contract.

Promisee

The individual or entity to whom a promise or commitment is made, typically in a contractual agreement.

Benefiting Party

An individual or group that receives advantages or profits from a particular action or agreement.

Donee Beneficiary

A third party that benefits from a contract between two other parties, especially in a gift or donation context.