Why Would Radio Be a Poor Advertising Medium for a Fabric

question 49

Multiple Choice

Why would radio be a poor advertising medium for a fabric store trying to increase its market by carrying a new line of brightly-colored upholstery fabric?

• A) Radio is too selective.
• B) Radio is programmed to suit listeners' moods.
• C) Radio is very expensive compared to other media.
• D) Radio is only a sound medium.
• E) Radio lacks creative flexibility.

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Definitions:

Elastic

Describes a situation in which the supply or demand for a good or service is highly responsive to changes in price.

Good Substitutes

Products or services that can be used in place of one another, where the increase in price of one leads to an increase in demand for the other.

Price Elasticity of Demand

A measure of how much the quantity demanded of a good changes in response to a change in its price.

Total Expenditures

The sum of all spending or costs incurred by an individual, firm, or government.