Studies Show That the Ability of a Viewer to Recall

question 32

True/False

Studies show that the ability of a viewer to recall ads is better for 60-second commercials than it is for 30-second commercials.

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Definitions:

Comparative Morphology

Scientific study of similarities and differences in body plans.

Morphological Convergence

Evolutionary pattern in which similar body parts (analogous structures) evolve separately in different lineages.

Theory of Uniformity

A principle stating that the same natural laws and processes that operate in the universe now, have always operated in the universe in the past and apply everywhere.

6,000 Years Old

An age designation, often used in historical or geological context, referring to something that is approximately six millennia old.