Which of the Following Best Explains Why an Advertiser Would

question 36

Multiple Choice

Which of the following best explains why an advertiser would choose radio advertising over other available media?

• A) Radio commercials are fleeting.
• B) Radio production is inexpensive.
• C) Radio restricts the number of creative options that a radio advertiser has.
• D) Radio stations with the most appeal to advertisers have the greatest number of commercials.
• E) Radio audiences are highly segmented, which saves money for advertisers that need to blanket a market.

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Definitions:

Residual Value

The estimated value that an asset will realize upon its disposal at the end of its useful life.

Depreciation Adjustment

A financial accounting process that allocates the cost of a tangible asset over its useful life to account for the decline in its value.

Assets

Resources owned by a company deemed to have economic value and are expected to provide future benefits to the operations of the company.