An Advertiser That Wanted to Make Certain That the Station

question 4

Multiple Choice

An advertiser that wanted to make certain that the station would run a percentage of its spots in the better dayparts and not just late at night should buy a

• A) co-sponsorship production package.
• B) radio organized sales (ROS) package.
• C) cume audience plan.
• D) total audience plan (TAP) package.
• E) targeted daypart plan.

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Definitions:

Tax Reductions

Financial strategies or government policies aimed at decreasing the amount of taxes owed by individuals or corporations.

Synergistic Benefits

The additional value or performance gains created by combining two or more companies, products, or assets, beyond what could be achieved individually.

Merger

The combination of two or more companies into a single entity, usually to achieve synergistic effects, gain market share, or reduce competition.

Unused Debt Capacity

Refers to the additional amount of debt a company can incur and still be within its targeted financial ratios.