_____ Identifies the Average Number of People Listening to a Specific

question 58

Multiple Choice

_____ identifies the average number of people listening to a specific station for at least five minutes during a 15-minute period.

• A) CPM
• B) TAP quota
• C) AQH persons
• D) Frequency
• E) Reach

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Definitions:

Average Cost

The total cost of production divided by the number of units produced, indicating the cost per unit.

Consumer Surplus

The bifurcation between what a consumer wishes to pay for a service or good, and what ends up being spent.

Producer Surplus

The difference between what producers are willing to sell a good for and the actual market price of the good.

Deadweight Loss

Deadweight loss refers to the loss of economic efficiency that can occur when the equilibrium for a good or a service is not achieved or is not achievable, often due to market distortion such as taxes or subsidies.