Which of the Following Statements Best Explains the Popularity of Magazines

question 100

Multiple Choice

Which of the following statements best explains the popularity of magazines as an advertising medium?

• A) Magazines have a high cost per thousand (CPM).
• B) Magazines support a high frequency strategy.
• C) Magazines deliver to mass audiences at low prices.
• D) Magazines offer flexibility in both readership and advertising.
• E) Magazines have a short lead time when compared with other media.

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