Which of the Following Is a Principle Guiding How Ads

question 16

Multiple Choice

Which of the following is a principle guiding how ads should be laid out?

• A) No single element of the ad should dominate.
• B) The ad should appear unusual and asymmetrical for eye appeal.
• C) The space within the ad should be broken into asymmetrical units.
• D) A directional pattern should be evident so readers know in what sequence to read.
• E) There should be a force that holds the ad together and gives it interesting variation.

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Definitions:

Income Taxes

Taxes charged by the government on earnings generated by businesses and individuals within its jurisdiction.

Net Present Value

A calculation used to estimate the value of an investment, adjusting for its cash inflows and outflows over time and discounting them to the present day.

Post Audit

A review conducted after the completion of a project or period to evaluate its compliance with projected outcomes and objectives.

Capital Budgeting

It is the process of evaluating and selecting long-term investments that are in line with the goal of shareholders' wealth maximization.