Which Statement About Writing Radio Copy Is Most Likely True

question 23

Multiple Choice

Which statement about writing radio copy is most likely true?

• A) Radio scripts resemble three-column lists.
• B) The copy used in radio scripts must never be intrusive.
• C) A 30-second ad should contain between 60 and 70 words.
• D) A 60-second ad should contain between 175 and 200 words.
• E) Sound effects are considered outdated and unprofessional in radio ads.

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Definitions:

Main Effects

The immediate impact that an independent variable has on a dependent variable within an experimental research setting.

Interaction Effects

Refers to the phenomenon where the effect of one variable on a particular outcome is different depending on the level of another variable.

Relationship

The method by which several concepts, items, or people interact, or the situation of being interconnected.

Main Effect

In the context of experimental design, it refers to the primary impact of an independent variable on a dependent variable, ignoring other variables.