The Primary Purpose of a Banner Ad Is to

question 22

Multiple Choice

The primary purpose of a banner ad is to

• A) facilitate the use of a firm's Facebook page by offering free product samples.
• B) bring Internet users to a website other than the one they intended to visit.
• C) ensure that website users are engaged with a firm's product or brand.
• D) encourage Internet users to share entertaining messages with others.
• E) achieve synergy by ensuring that artwork and headlines work together.

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Definitions:

Fixed Costs

Expenses that do not change with the volume of production or sales, such as rent, salaries, and insurance.

Variable Cost

A cost that varies with the level of output or activity, in contrast to fixed costs, which remain constant regardless of activity.

Fixed Costs

Expenses that do not change with changes in the volume of production or sales, such as rent, salaries, and insurance.

Break-Even Point

The point at which total costs and total revenues are equal, resulting in no net loss or gain.