Examlex
Unlike print ads,broadcast commercials do not use a format or layout.
Monetization
The process of converting something into revenue, often used in the context of earning money from websites, apps, or other digital assets.
Social Object Theory
A concept suggesting that social relations and interactions are organized around objects, such as shared interests or digital content.
Word-of-mouth Communications
Informal conversations consumers have about products, services, or brands, which can significantly influence perceptions and buying behaviors due to their personal and trustworthy nature.
CRM
Customer Relationship Management, a strategy for managing an organization's relationships and interactions with customers and potential customers.
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