The Creative Pyramid Serves as a Model to Help Creative

question 97

True/False

The creative pyramid serves as a model to help creative teams convert the advertising strategy and the big idea into the actual physical ad or commercial.

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Definitions:

Affiliation

A psychological need to feel a sense of involvement and "belonging" within a social group; it's the driving force behind our desire to build friendships, join groups, and identify with others.

Instinct

A natural, usually unchangeable behavior observed in animals as a reaction to specific triggers.

Spiders

Arachnids characterized by eight legs, a chelicerae with fangs that inject venom, and the ability to spin webs.

Intrinsic Motive

A form of motivation driven by internal rewards, such as personal satisfaction, curiosity, or enjoyment, rather than external factors.