What Is the Last Step in Developing an Advertising Strategy

question 85

Multiple Choice

What is the last step in developing an advertising strategy?

• A) determining the key components of the advertising mix
• B) delivering the creative strategy to the creative department
• C) developing a message strategy that meets the client's needs
• D) evaluating how well the strategy supports the marketing plan
• E) conducting a budget allocation based on local and industry standards

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Definitions:

Positive Outcome

A beneficial or favorable result arising from a particular action or situation.

Researched

The process of systematically investigating and studying materials and sources to establish facts and reach new conclusions.

Campbell Collaboration

An international research network that produces systematic reviews of the effects of social interventions.

Social Policy

A framework of guidelines, principles, and legislation that governs the provision of welfare and social services in a society.