In Order to Create a New Marketing Plan for Mountain

question 67

Multiple Choice

In order to create a new marketing plan for Mountain Dew,the company has completed a detailed SWOT analysis to assess the current strengths,weaknesses,opportunities,and threats to the brand.The next step in creating a marketing plan will be to

• A) decide which advertising media will best reach its target markets.
• B) evaluate potential marketing objectives.
• C) establish advertising strategy.
• D) design marketing tactics.
• E) determine specific marketing objectives.

---

Definitions:

Impulsively Acting Out

Exhibiting behavior characterized by little or no forethought, reflection, or consideration of the consequences.

Avoiding Incidents

Strategies or actions undertaken to prevent or minimize the occurrence of adverse events.

Compromised Coping

A reduced ability to deal with stressful situations, leading to ineffective management of life's demands.

Sleep ing Patient

An individual who is in a state of rest characterized by altered consciousness and minimal activity, engaging in the natural process of sleep.