Over the Years Cadillac Has Become to Be Thought of as "Your

question 165

Multiple Choice

Over the years Cadillac has become to be thought of as "your grandparent's car." The new Cadillac ads showing a beautiful young woman driving a Cadillac along with the statement,"When you turn your car on,does it turn you on?" This is an example of marketing designed to help _____ Cadillac as a car for today's younger driver.

• A) diversify
• B) reposition
• C) develop
• D) expand
• E) display

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Definitions:

Capital Markets

Financial markets where long-term debt or equity-backed securities are bought and sold.

Quarterly

Pertaining to a three-month period, often used in the context of financial reporting or business performance evaluation.

Yearly

Describes events, measurements, or activities that occur or are calculated once every year.

Political Institutions

Structures and mechanisms of social order and cooperation governing the behavior of a set of individuals within a given human community.