Which of the Following Is a Limit of Consumer Segmentation

question 4

Multiple Choice

Which of the following is a limit of consumer segmentation methods?

• A) For some products psychographics may offer little real value, as it oversimplifies consumer personalities and purchasing behavior.
• B) Psychographics help address the emotional factors that motivate consumers, thereby fulfilling their needs and decreasing the likelihood of successive sales.
• C) Psychographics rely too heavily on reciprocal activation, making them unlikely to create secondary sales.
• D) Psychographics do not effectively employ Connectors, Mavens, and Salesmen in reaching consumers.
• E) Psychographics encourage social epidemics such as racial profiling and stigmas against immigrants according to Malcolm Gladwell.

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Definitions:

Female Hormonal Cycle

The monthly cycle of changes in the female reproductive system, primarily influenced by the hormones estrogen and progesterone.

Follicles

Small secretory cavities or glands, especially those in the skin that produce hair, or in the ovaries that release eggs.

Progesterone

A steroid hormone released by the corpus luteum that prepares the endometrium for the implantation of a fertilized egg and maintains pregnancy.

Mating Preferences

The criteria by which individuals select partners for reproduction, influenced by biological, psychological, and social factors.