The Basic Goal of a Positioning Strategy Is to

question 90

Multiple Choice

The basic goal of a positioning strategy is to

• A) own a concept that establishes the product in the prospect's mind.
• B) create a long-term market for a product category.
• C) correlate the total product concept with the product's position in the product life cycle.
• D) minimize product differentiation.
• E) create and maintain primary demand for a product.

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Definitions:

Cost of Selling Goods

The total expense directly incurred from the production or purchase of items sold by a business.

Cost of Goods Sold

An expense recorded on the income statement that reflects the total cost of producing or purchasing the goods that a company has sold during a specific period.

Cost of Goods Sold

Represents the total cost of all goods that were sold over a specific period, including the costs associated with production or purchase.

Gross Profit

The difference between revenue and the cost of goods sold (COGS), indicating the efficiency of a company in using its labor and supplies.