Why Is 1896 Considered an Extremely Important Year for Direct

question 15

Multiple Choice

Why is 1896 considered an extremely important year for direct mail advertising and mail-order selling?

• A) Advertising agencies were allowed to charge commissions for their services.
• B) The U.S. Post Office was created.
• C) The Office of Consumer Affairs guaranteed that consumers could return products that did not meet their needs.
• D) The Federal Communications Commission took control of all mail order and direct mail advertising.
• E) The federal government inaugurated rural free mail delivery.

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