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In 2005,Comcast Created AZN,a Television Network for Asian Americans

question 16

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In 2005,Comcast created AZN,a television network for Asian Americans.What type of strategy did Comcast use when it found this unique group of consumers whose specific needs were not being addressed by a cable station?


Definitions:

Convenience Sample

A non-random selection of participants based on their availability and willingness to take part, not representative of the general population.

Representative Sample

A sample that closely mirrors the characteristics of the population from which it is drawn, ensuring the results of a study can be generalized.

Random Sample

A sample selected in such a manner that each member of the population has an equal chance of being included, ensuring the generalizability of results.

Cross Cultural Sample

A selection of research subjects drawn from multiple cultures intended to analyze how cultural contexts influence behaviors, beliefs, or other phenomena.

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