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In 2005,Comcast created AZN,a television network for Asian Americans.What type of strategy did Comcast use when it found this unique group of consumers whose specific needs were not being addressed by a cable station?
Convenience Sample
A non-random selection of participants based on their availability and willingness to take part, not representative of the general population.
Representative Sample
A sample that closely mirrors the characteristics of the population from which it is drawn, ensuring the results of a study can be generalized.
Random Sample
A sample selected in such a manner that each member of the population has an equal chance of being included, ensuring the generalizability of results.
Cross Cultural Sample
A selection of research subjects drawn from multiple cultures intended to analyze how cultural contexts influence behaviors, beliefs, or other phenomena.
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