Fitbit the Pedometer Is Getting Kicked Up a Notch with the the New

question 126

Multiple Choice

Fitbit
The pedometer is getting kicked up a notch with the new Fitbit device. The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep. It digitally records the distance a user walks or runs, right down to the number of steps, and calories burned. The device wirelessly sends data to its Web site, fitbit.com, giving users minute-by-minute details. Users can add consumption information at the Web site, allowing an accurate picture of calorie consumption and expenditures. Unlike other devices, like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399, the Fitbit combines both functions. The first-time Fitbit setup isn't very easy for users, but once over that hurdle, it's relative easy to use.
-Refer to Fitbit.In terms of the new-product development process,Fitbit's availability in retail stores and online shows that it is in the _____ stage.

• A) idea screening
• B) idea generation
• C) business analysis
• D) test marketing
• E) commercialization

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Definitions:

Housing

Refers to the construction and assigned usage of houses or buildings collectively, for the purpose of sheltering people—the activity of providing homes.

Moving To Opportunity

A research initiative in the United States investigating the effects of offering families from high-poverty communities the chance to move to areas with lower poverty levels.

Housing Vouchers

Government-funded coupons that allow low-income families to rent housing in the private market at an affordable cost.

High-Poverty

refers to areas or populations experiencing widespread economic hardship, where a significant portion of the community lives below the poverty line.