After Mattel Evaluated Many New Products to Add to Its

question 7

Multiple Choice

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the ideas in terms of their marketability.This stage of new-product development is called:

• A) prototype screening
• B) concept testing
• C) market testing
• D) idea manipulation
• E) idea diffusing

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Definitions:

Deuteranopia

A color vision deficiency causing difficulty distinguishing between red and green colors.

Opponent-process Color Coding

a theory of color vision that suggests colors are perceived in terms of opposing pairs: red-green, blue-yellow, and black-white.

Lateral Geniculate Nucleus

A structure in the brain that is part of the thalamus; it acts as a primary processing center for visual information received from the retina.

Cones

Photoreceptor cells in the retina of the eye responsible for color vision and functioning best in relatively bright light.