_____ Measures the Number of Target Consumers Exposed to a Commercial

question 22

Multiple Choice

_____ measures the number of target consumers exposed to a commercial at least once during a specific period,usually four weeks.

• A) Noise level
• B) Frequency
• C) Reach
• D) Synchronization
• E) Cost per contact

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Definitions:

Internal Failure Cost

Costs associated with defects found before the product is delivered to the customer, including scrap and rework.

Quality Cost Report

A document that outlines the costs associated with preventing, detecting, and correcting defective work, categorized into prevention costs, appraisal costs, and failure costs.

Rework Labor

The labor required to correct defective products or errors in production, not initially planned for in the manufacturing process.

Appraisal Cost

Expenses associated with evaluating or inspecting materials and products to ensure quality standards are met.