Protons Are New,poppable Snacks Made with Super-Crunchy Tofu

question 176

Multiple Choice

Protons are new,poppable snacks made with super-crunchy tofu.They are bite-sized nuggets that come in both sweet and savory flavors: Original Crunchy,Backyard Bar-B-Q,Tomato Herb Garden,Cinnamon Toast,and Lemon Meringue Pie.Which elements of the promotional mix would be most useful in attracting attention to this new snack food?

• A) Public relations and sales promotion
• B) Advertising and direct marketing
• C) Direct marketing and personal selling
• D) Public relations and direct marketing
• E) Advertising and public relations

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Definitions:

G Factor

Spearman’s term for a general intellectual ability that underlies all mental operations to some degree.

S Factor

Also known as the "specific factor," it refers to specific mental abilities as opposed to general intelligence in psychometric testing.

Primary Mental Abilities

According to Thurstone, seven relatively distinct capabilities that singly or in combination are involved in all intellectual activities.

Charles Spearman

A British psychologist who contributed to the development of factor analysis and the concept of general intelligence, represented as the "g" factor.