The Promotional Mix Elements That Should Be Emphasized for Products

question 113

Multiple Choice

The promotional mix elements that should be emphasized for products moving into the growth stage of the product life cycle are:

• A) public relations and reminder advertising
• B) sales promotion and public relations
• C) personal selling and persuasive advertising
• D) sales promotion and personal selling
• E) informational advertising and publicity

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Definitions:

Fishery Collapse

A rapid decline in a fishery’s population because its fish are being harvested faster than they can reproduce.

Population Growth

The increase in the number of individuals in a population, usually measured as a percentage of the total population.

Harvested

The process of gathering mature crops from the fields.

Property Rights

Legal rights to use, transfer, and dispose of property, including ownership and control over resources.