The Main Function of a Promotional Strategy Is To

question 17

Multiple Choice

The main function of a promotional strategy is to:

• A) convince the target customers that a firm's products offer competitive advantages over those of its competition
• B) find a niche in the marketplace for the firm and its products
• C) provide the firm with research information about the success of its marketing effort
• D) create efficient distribution channels
• E) guarantee control over the length of the stages of the product life cycle

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Definitions:

Unethical Conduct

Conduct by individuals or organizations that violates moral or professional norms, often resulting in negative consequences.

Core Competency

A defining skill or advantage that distinguishes an organization from its competitors.

Strategy Implementation

The execution phase of strategic management, wherein planned strategies are put into action to achieve organizational objectives.

Competitors

Entities or businesses that vie for the same market share within an industry by offering similar or alternative products or services.