Which of the Following Statements About Sales Promotions Is True

question 95

Multiple Choice

Which of the following statements about sales promotions is true?

• A) Public relations cannot effectively be used with sales promotions.
• B) Sales promotion is a type of direct marketing.
• C) Marketers view sales promotions as more effective when they are created as long-run stimulation tools.
• D) Trade shows, coupons, premiums, and vacation giveaways are types of sales promotions.
• E) All sales promotions must be aimed outside the organization.

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Definitions:

Completely Randomized Design

An experimental design where all the subjects are randomly assigned to various treatment groups without any restrictions.

Dosage

The size or frequency of a dose of a medicine or drug that is required to achieve its desired effect.

Stratifying

The process of dividing a population or sample into subgroups before sampling or analysis to ensure representation across key characteristics.

Blocking

In experimental design, the practice of arranging subjects into groups based on certain variables to reduce variability in the experiment.